Explore exclusive resources from the Yonder Digital Group

Case studies, research notes, white papers and more

Recent articles

The silent treatment: how UK businesses are giving consumers the brush off

With eCommerce sales rising to account for one-tenth of total retail sales worldwide this year, one might expect businesses to be falling over themselves to gain their share of customers’ wallets. Yet, despite the opportunities online retail offers, many UK businesses are failing to provide customers with ways to keep in touch…

Read the article here
Yonder News

Think positive! Customer experience negativity is a myth

New research banishes the widely-held view that consumers are more prone to sharing negative experiences among their friends and family via word of mouth, and also on social media. In fact, customer experience negativity is less widespread than positivity!

Read the article here
Yonder News

M&S tops Yonder Digital Group customer contactability poll

Marks and Spencer, JD Sports and John Lewis are among the retailers most successfully deploying contact technology and channels.

Read the article here
Yonder News

Customers Sharing The Love About Positive Experiences

Over 80% of customers tell friends and family about their positive experiences with a company, finds new research commissioned by Yonder Digital Group. The research found that consumers are just as likely to share a good experience as a bad one…

Read the article here
Yonder News

AI vs. Humans: where are contact centres headed?

Market disruption continues to be a relevant phenomenon, as companies fail to innovate to a sufficient level to stay afloat. In particular, household brands in the retail sector continue to suffer from the effects of online shopping and changing habits within their consumer base. In this turbulent landscape, a differentiator that brands should focus on […]

Read the article here
Yonder News

Reactive Vs Proactive Customer Service. Which Is Best?

CX: Digital or live? Technology advancements make it tempting for businesses to ‘go digital’ but when it comes to providing excellent customer service, there are some key factors that businesses need to take into consideration

Read the article here
Yonder News

The Importance of Contactability for Retailers

New video from Retail expert Yonder Digital Group reveals data on the importance of customer contactability through effective technology deployment

Read the article here
Industry News

Out of hours shoppers suffering from neglect

Online retailers neglecting out of hours shoppers.

Read the article here
Yonder News

Customer experience trumps price

Yonder research reveals that great customer experience matters more than price.

Read the article here
Yonder News

Downloads

New report reveals that Charities’ contactability needs to improve to help rebuild public image

Latest report from Yonder Digital Group shows how charities are in great need of improving contactability standards as a key factor in the bid to improve public image. Find out the key areas for improvement in the third sector and download your free copy.

Download the file here
Downloads

Staying in touch

The UK top 100 retailers rated by UK consumers on how easy they are to contact –  find out where you stand!

Download the file here
Downloads

Night owls and the dark ages of online retail

Online retailers stuck in the dark ages as they fail to provide customers with support when they need it.

Download the file here
Downloads

Read our latest news pieces